Words of Wisdom from my Dad: Post-Father’s Day Edi.A Public Service Announcement from Writinggal.She said she hates the face the girl makes when she asks her dad why he folds his bread.Ĭan you believe a company can cause this much distress in thirty seconds? It makes me just want to put my hands around the CMO’s neck and say, “Why you little.!” “I bet it's because they’re saying that dads are stupid and can only make peanut butter sandwiches," Frank suggested. I ventured to guess why: “Because when the dad says ‘plenty of room’ it’s just like nails on a chalkboard, right?” So whenever I say, “I hate this commercial” and change the channel, Frank says, “I hate it too.” But his reason? “I hate how they’re saying that dads can only make peanut butter sandwiches.” Frank, Jif MAKES peanut butter! What should they say? “Choosy moms (and dads) choose Jif for peanut butter sandwiches but when they’re making more complicated meals like lasagna they choose other products.”įor some reason this commercial came up in a conversation we were having with Thea and she agreed that she hates it as well.
CHOOSY CHOOSE JIF TV
I can’t explain why that bugs me but it gives me the same feeling as when TV characters say, “Why you little…!” Double ugh.
I have to change the channel every time it comes on (which is a lot, especially during the show formerly known as Katie). I hate how he says “plenty of room.” Ugh. Personal states or feelings and social-based feelings. Jif Reduced Fat Peanut Butter is introduced. Simply Jif Peanut Butter debuts on shelves. Jif peanut butter is sold in plastic instead of glass, reducing packaging waste and greenhouse gas (GHG) emissions generated in shipping. Is it because I hate folded bread? Quite the opposite. Ex- JIF -> Choosy moms choose JIF, the moms who care make good choices, etc. 'Choosy Moms Choose Jif' television spot debuts. Is it because I don’t like people eating on the couch? Not really. So why do I hate it? Is it because I don’t think dads should be involved in food preparation? Nope. She replies with, "That's silly!" She, too, folds her slice, and her father laughs as the two cuddle close enjoying their snack. He reponds that his father did the same, and he wanted to be like him. For many decades, TV commercials for the product ended with the tagline, 'Choosy mothers choose Jif', and, in the 1990s, 'Choosy moms choose Jif. After she sees him fold the slice in half, she asks why. Come on, plenty of room", in which she joins him on the couch.
about to have a slice of bread with a spread of the peanut butter in a living room when his young daughter walks in, asking, "Hey dad, what are you doing?" He replies, "I'm fixing a snack. It goes like this (synopsis courtesy of Wikipedia):
CHOOSY CHOOSE JIF HOW TO
I hate the Jif commercial with the dad showing his daughter how to fold over his peanut butter sandwich. This chapter focuses on the marketing of the Jif brand of peanut butter under Procter & Gamble, highlighted by the Choosy Mothers Choose Jif campaign.
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